In this episode of the podcast, Whitney Hill, Co-Founder of San Diego’s largest accessory dwelling unit construction company (SnapADU), shared her journey on how she and her co-founder have been able to specialize in the local market, serve over 15 jurisdictions in greater San Diego, and create standard plans that can be customized. Whitney discussed the importance of recognizing one's own skill gaps and finding people who do a better job than oneself, allocating roles and responsibilities between partners in a business, and making good hiring decisions. She also spoke about the importance of internal transparency for their company and how they have leveraged content creation to become a leader in the ADU builder market. She shared her strategies for dealing with rising inflation, volatile construction prices, long lead times due to COVID and how they implemented a six-month price lock, helping homeowners feel confident in their financing and budget. For entrepreneurs looking for tips on establishing their business processes and creating a product that meets customers' demands, this episode with Whitney Hill is one to tune into! Whitney’s insights on how she was able to grow her business, as well as take inputs from both the market and competitors, to create a successful product. will surely help you unlock the strategies behind your businesses. Listen to this episode now and get the competitive edge! Listen to this episode now and get the competitive edge!