Not every podcasting idea is a great podcasting idea. At least not beyond the person who had the idea. How predictable is your next podcasting project’s success (or failure)? And would you bet on it?If your next podcasting project will take serious resources in time, treasure, or talent to get off the ground, is there a litmus test you can put your idea through before you make that investment? 

Not one with any accuracy. But there are four questions you can ask to help triage your idea and to see if it has legs.

1. Is there a benefit to this podcast, or is the podcast just a feature? 

Go beyond the caliber of your guests or the wealth of knowledge you bring to this subject. Those are just features. You must translate those features into clear, obvious, and desirable benefits for the listener.

2. Who will care about this podcast?

You, I hope, because if you don't care about it, you're going to have a hard time finding anyone else who will. And do you have more than just your own passing interest or infatuation to the topic? 

3. How unique will this podcast be?

Do you really want to join a crowded niche where there are already 50, 500, or 5000 podcasts on the same topic? And could someone besides you make a podcast on the same topic that could out-compete yours?

4. How promotable will this podcast be?

Does this podcast idea lend itself to novel promotions? Is your platform big enough? Can you partner with someone with a bigger platform? Do you have the budget to make a big push? And are your prior answers strong enough to justify the spend?

So there you have it, four questions to ask yourself to help you triage your next podcasting project. Again, this is not a litmus test. Neither success nor failure is guaranteed, regardless of what your answers were.

-----

Links

• Looking for a remote recording solution that handles both audio and video? You need Riverside.fm!
• Like the show? Buy me a coffee.
• Over 100K active podcasters trust Buzzsprout
• Got a podcasting service? Become a sponsor of Podcast Pontifications.
• Serious about podcasting? Join the Advancing Podcasting Community today!

• Got a podcasting service? Become a sponsor of Podcast Pontifications.
• Serious about podcasting? Join the Advancing Podcasting Community today!

-----

Podcast Pontifications is a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value and there are many ways to show your support.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy