Karena Bell, the Founder and CEO of ProfitLinz Solutions, joins Host Simon Hodgkins on this episode of The Global Discussion. With over three decades of experience in enterprise IT, systems, process, and financial optimization, Karena has carved out a reputation as a leader in turning business complexities into opportunities for growth and profitability. From Corporate Leadership to Entrepreneurial Vision Karena's journey from the corporate world to founding her own company is inspiring and instructive. After spending years advising C-suite leaders at Fortune 500 companies, Karena recognized that while corporations often made significant strides, they frequently left potential untapped. This realization fueled her desire to create ProfitLinz Solutions, a firm that doesn't just consult but partners with businesses to maximize their profitability. ProfitLinz Solutions: More Than Just Consulting At the heart of ProfitLinz Solutions is a unique approach to business consulting. Rather than offering generic advice, Karena and her team dive deep into the specifics of each client's operations, applying a forensic level of detail to financial analysis. This method uncovers inefficiencies and new revenue streams that businesses might overlook. Karena's philosophy is clear: profitability is not just about cutting costs. It's about aligning revenue and expenses so that both grow in tandem. Through innovative strategies such as AI strategic planning and personalized consulting, ProfitLinz Solutions helps businesses achieve this balance. In this episode, Karena likened her approach to profit optimization to a diamond, where various facets—like cost control, revenue generation, and AI implementation—contribute to creating a valuable and sustainable business. The Human Factor in Profitability A standout feature of Karena's approach is her unwavering dedication to maintaining the human factor in business operations. While she recognizes the power of AI and automation, Karena advocates for using them as tools that complement and amplify human efforts rather than replace them. This strategy not only safeguards jobs but also preserves the invaluable creativity and intellectual capital that employees bring to an organization. Karena also highlights the importance of internal talent development. Rather than resorting to layoffs, she advocates for re-skilling and re-assigning employees to roles where they can add the most value. This people-first strategy not only maintains morale but also drives long-term profitability. The Future of New Services As ProfitLinz Solutions prepares for a new brand launch, Karena focuses on expanding her company's services. With about 80 to 90 different solutions available, she continues to seek innovative methodologies that can further boost profitability for her clients. Her advice to business leaders? Cultivate a sense of curiosity. By constantly questioning the status quo and exploring new possibilities, businesses can uncover untapped opportunities that lead to sustainable growth and success. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook