322 - How to Market AI Properly with Kylee Peña, Product Marketing Manager at Adobe
Show of hands, how many of us have used an Adobe tool in our careers?
Chances are, that’s most of us. This week’s guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.
What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it’s best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about the product and its limitations.
And, how can AI messaging be more effective? Resonating and relating to people on an emotional level is the key.
If you’re a marketer who wants to learn more about how AI is being integrated with your already existing tools, this is the episode for you.
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LinkedIn: https://www.linkedin.com/in/kylee-pena/
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