Every weekday afternoon Noreen Khan takes to the mic on the BBC Asian Network to present her award-winning “info-tainment” radio show comprising music, entertainment, sport and lots of banter.

Hear from producer Anish Shaikh, assistant producer Amrit Matharu and Noreen as they discuss the challenge of making a live radio programme. They cover how to keep up with changes to the way people listen to radio, appealing to a specific target audience, as well as maintaining a positive team environment.

Noreen has been presenting for more than 10 years and witnessed the many changes in radio - like the shift to on-demand listening. So how exactly can radio programmes attract new listeners? She discusses the importance of immersing herself in the latest trends, keeping up to date with what her audience want and remaining authentic.

In this podcast we discus how to:

- build a show like this one - be an engaging presenter - use social media to enhance your radio programme - satisfy your target audience and reach new audiences - build strong relationships within your team