Bitcoin isn't just a new technology, but the logical conclusion of "Monetary Darwinism". From the genetic mutations that gave Homo sapiens a cognitive edge in perceiving scarcity to the reason why elite business graduates often dismiss Bitcoin, Jesse Myers joins Rob Wallace for a conversation covers the past, present, and future of our species’ relationship with money. Jesse Myers, head of Bitcoin strategy at SmarterWeb, Stanford MBA, and the mind behind the "Once in a Species" blog, dives deep into the intersection of neuroscience, human evolution, and the burgeoning "Bitcoin Treasury Company" model that is transforming global finance. Topics covered in this episode include: • Why Bitcoin is wired into human evolution and our obsession with scarcity • How a specific genetic mutation may explain money, civilization, and Bitcoin adoption • Why elite finance and MBA culture dismiss Bitcoin and what eventually breaks that mindset • Bitcoin as monetary Darwinism and the perfection of scarce money • Why Bitcoin is still only ~0.2% of global asset value • How Bitcoin treasury companies compound Bitcoin per share • The rise of preferred equity, fixed income products, and “digital credit” built on Bitcoin • Michael Saylor’s strategy and why TradFi is starting to engage with Bitcoin • Why treasury companies could eventually hold up to 50% of all Bitcoin • The risks, volatility, and consolidation coming to the Bitcoin treasury sector • How capital markets, not governments, drive Bitcoin monetization • Why Bitcoin is the Trojan horse that brings TradFi onto a Bitcoin standard