268. Awesome Isn’t Accidental: Raise the Retail Standards in Your Shop
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
It’s not luck. It’s not magic. Running a successful retail shop takes purpose, planning, and showing up as your best self. In this inspiring episode, I’m sharing a powerful reminder from one of my favorite authors, Jon Acuff:
“Awesome is never accidental.”
Let’s talk about how you can intentionally create a business that feels great for you and your customers—on purpose, not by chance. We don’t want average businesses or lives: strive for AWESOME.
Tips on Raising Your Retail Standards:
“Awesome” isn’t just luck.
- Success is built with intention.
- Stop saying “She’s so lucky” and ask what she is doing differently.
Be an intentional leader.
- Plan 90 days ahead like a CEO.
- Learn new skills to grow your shop and confidence.
- Make business decisions that align with your personal and brand values.
Level up your customer’s experience.
- 81% of people will leave your store if they think someone else offers a better experience.
- Inconsistent service can drive even loyal customers away.
- Set clear store standards: music, smell, cleanliness, staff behavior—it all matters.
Your Next Steps:
- Write down the quote: Awesome is never accidental.
- Pick one small area in your business and raise the bar.
- Ask yourself: how can I be more awesome today?
Related podcasts we think you’ll like:
Episode 136: Annual Planning that Fills Your Life Buckets
Episode 143: How to Plan and Host Successful Events in Your Retail Shop
Episode 144: How to Create a Customer Journey Map
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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