On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand. You'll hear: What Cesar learned working at the Wirecutter How listening to customers pivoted his business to success How an uncommon journey led to uncommon success Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago. Tune in for more details! Resources Cesar's site: LED Queens Wirecutter Cesar's books: The Coil and How to Kill a Superhero Instagram: @LEDQueens App: Returnly App: Smile App: Privy Cesar's personal site: CesarTorres.me Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr