In this solo episode, host Meghan Lynch, CEO of Six-Point Strategy, unpacks why “letting your work speak for itself” no longer cuts it—especially for generational businesses. She reframes brand as your transferable reputation, shares an example client story, and outlines how intentional brand strategy fuels growth, attracts talent, and boosts enterprise value.

Key Topics Discussed

• Reframe brand as reputation you actively shape - not logos or taglines.
• Identify mindsets that stall growth - status-quo comfort, craft-first pride, and misconceptions about brand.
• Learn from one family business’s example: protect distinct visual IP, focus categories, prune underperformers, and integrate customer feedback to regain leadership.
• Spot the hidden costs of ignoring brand - plateaus, missed “return on luck,” hiring/retention friction, and valuation drag.
• Build a brand that outlasts a single leader - make trust transferable across generations and management.
• Take the leadership challenge - audit whether your brand is working for or against you, and where clarity is missing.

Connect with Meghan Lynch on LinkedIn or visit Six-Point Strategy

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy