Deana A. Rohlinger has just written Abortion Politics, Mass Media, and Social Movements in America (Cambridge University Press, 2015). Rohlinger is associate professor of sociology at Florida State University.In the last several weeks, the podcast has featured a variety of political scientists who study interest groups and social movements. This week, Deana Rohlinger brings her perspective as a sociologist to the subject. She examines the way four policy organizations with an interest in abortion policy (National Right to Life Committee, National Organization of Women, Planned Parenthood Federation, and Concerned Women for America) interact with the media. Rohlinger finds quite different strategies for how to court the media, but also in how each organization responds to crises. She uses interviews with organizational leaders to deepen what we know about how social movements and interest groups employ a media strategy.