27 May 2025. Labubu dolls are outselling Barbie, and UAE can’t get enough. We speak to a local retailer about the craze and how they’re keeping up with demand. Plus, the NFL’s go-to agency has bought a Dubai firm, we ask RISE’s Seth Holmes what’s driving their move into Middle East sport. And, meet the man bringing a reservation app to Dubai that promises access to any restaurant in town.

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