Are You Primarily Audio or Video? Three Ways Your Show May Be Frustrating Your Audience
Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember.
Your LegacyI saw someone today that I had not seen in at least 31 years and probably more. The last time I saw him he was a little boy who acted like a little boy. He didn't pay attention; he was hyperactive and always running around and made the job of his Sunday School teacher so hard that she went home and cried. That woman was my Mom. I was probably 11 when I later pinned this you boy who was probably 8, against the wall and said, "If you make my Mom cry again, I'll kill you." Let's call him Roy.
Well, Roy walked into my church today, and he's probably 6' 4" and toward over me. After service, he laughed and recounted the pinning on the wall story, and he said he had taken some wrong turns in life, but all those lessons my Mom had taught him got him to turn around and get on the right path. Those lessons were probably close to 50 years ago. My Mom has been gone 34 years, and today part of her legacy walked in and shook my hand. He wanted to let me know just how special my Mom was (something I was well aware of). So when you put your words out into a podcast, you don't know who or how your words will affect people. If you have a message that needs to be heard, it's not helping people sitting on your hard drive. Get it out into the world. Start building your legacy. I can help.
With Hollywood on Strike, Is Now the Best Time To Start a Podcast?With both the writers and actors on strike, new content will not be coming to our screens. We have no idea how long this will go on.
In a graph on the Podcast Business Journal's site, James Cridland has some interesting podcasting stats, and you can see that on April 12, 2023, there were 383,996 active podcasts. Fast forward to July and that number is down by 13.4% to 335,930. Meanwhile, every survey that comes out says podcast listenership is going up. A recent study on Australia has monthly listeners going up by 7% and weekly listening went up 24% (26 to 33 million).
So if listening is going up, and content creation is going down, that means (in theory) that those who start or continue to make content have a better chance of being found due to the lack of competition while the audience continues to go. I can help.
Also, if you do a podcast and would love to have an actor on your show, they may have some available time on their hands.
Don't Forget The LinksIf you want your audience to get frustrated, talk about something on your show, and then don't put a link to it. I recently did this on my Ask the Podcast Coach, and luckily the person who was nice enough to contact me was very nice, but it can make it appear that you don't care about the user. Some things are perceived as basic and expected. A few episodes ago, I talked about a video service that I eventually canceled and got a refund. Why, there was something I thought was basic and should be included, and they wanted me to edit some code.
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Turning Your YouTube Content Into a PodcastI listened to a show this morning, and the host said, "I'm talking about three products today, and for you to get the most out of this, you should hop on over to the YouTube version. It will be much more beneficial for you over there. He then went on to say phrases like, "You'll be here on the left" and "Just click on search" right here. At this point, even with the disclaimer I felt like this guy was going to waste my time (and for the most part, he did).
So when I went to click on the link to his YouTube channel, you guessed it - no link in the show notes.
So you might want to refer to your episode as "the show" instead of podcast or video. Keep it generic. I occasionally share my screen on a live stream I do every Saturday. When I do, I try to make a concerted effort to
A Cool Strategy from Udemy
Podcast Rewind: The Podcast AcceleratorI appeared on the Podcast Accelerator with Mark Asquith where we talk about the last two decades of podcasting and what I'm worried about for the future.
Trying to Move Forward?
Behavioral scientists in Great Britain did another study of a couple 100 people who wanted to start exercising they divided the people into three groups. The first group committed to exercising. The second group committed to exercising and reading lots of material on the benefits of exercising. The third group committed to exercising and chose the day, time, and place when they would do it. Only 36% of the people in those first two groups kept their commitment. But 91% of the people in the third group kept their commitment.
Put it on your calendar! (from the book The Power to Change)
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