Overtime CEO Dan Porter talks with Recode's Peter Kafka about how his company is turning non-professional athletes into stars — and some common mistakes media founders make.

In this episode: Porter's background; why it's not accurate to say Overtime covers "high school sports"; what it is focusing on and how it's reaching a young audience; how it helps non-professional athletes build a following online; why it still makes sense to distribute digital content everywhere; building a bond with Overtime's audience; how it makes money now and how it will in the future; why are VCs investing in sports media?; how Porter met his then-22-year-old co-founder, Zack Weiner; how Porter thought about raising money; putting together a house for eSports athletes; how the process of starting a startup has changed in the past decade; building a company on other people's platforms; is Hollywood ready for the tech invasion?

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