Branding and packaging design for Gazebo street food and the issues faced by FMCG brands with authenticity.

Authenticity is a word that you see banded around a lot on brands and packaging. Whether it’s been made with authentic ingredients or made to authentic recipe, in a World busy with brands trying to be authentic, How do you differentiate yourself? 

Is it possible to be even more authentic than the competition, or do you have to find a better workaround?

In this episode we are going to be looking at one of our packaging designs and how we solved that problem for Gazebo foods.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠https://slicedesign.co.uk⁠