Send us a textAligning with Sales is job one for David Gabriel, head of marketing for the fast-growing startup eVolve MEP.“Sales has the hard job. They’re in the trenches and we want to do everything we can (as marketers) to make their jobs easier.”That doesn’t mean that they aren’t looking at the long-term picture—they do many things that keep them in touch with their customers.For example, they surveyed customers during COVID and found they were itching for group interactions. So they put together a Top Golf event, and it completely sold out. “If we’d followed the mainstream thinking on events we would have missed out on that opportunity.Surviving at a startup requires serious agility combined with a north star of profitability and marketing ROI.Gabriel achieves that by hiring “T-Shaped marketers,” which he defines as having a core skill but can also serve as utility players in all aspects of marketing. Depending on what sales is seeing determines what marketing focuses on - so the marketers have to be ready to pivot.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.