SHOW NOTESDuring the show, the conversation covered:Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaborationThe value of trade shows for business growth, and each department’s unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnershipsHow AI and emerging technologies are shaping the AV industry, and how businesses should adapt to stay competitiveI really enjoyed watching these powerful women record this special episode, and I hope you do as well. Let's tune in to the discussion. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.