In this episode of the Label Free Podcast, host Deanna Radulescu welcomes brand strategist Henry Wong, the president of Vyoo, to discuss his journey in the advertising industry and his mission to work with companies that prioritize doing good in the world. With nearly 30 years of experience, Henry shares how his personal experiences, including the loss of a business partner to Alzheimer's, led him to focus on purpose-driven branding. He emphasizes the importance of authenticity and aligning with clients who genuinely want to make a positive impact.

Henry also discusses his unique approach to working with mid-growth companies, helping them build their marketing departments and empowering them to become self-sufficient. One of his exciting projects includes collaborating with Orialis Foods to create a healthy, protein-rich ramen product, which has garnered the attention of celebrity chef Gordon Ramsay.

In addition to his work with brands, Henry introduces his book, "Telling Your Story," designed for individuals navigating their careers or starting businesses. The book provides a step-by-step methodology for understanding personal branding and effectively communicating one's story to the world.

Throughout the conversation, Henry highlights the significance of social media in shaping one's brand and the necessity of being true to oneself in a world filled with distractions. He encourages listeners to engage authentically and to share their unique stories. Tune in to discover valuable insights on branding, authenticity, and the power of purpose-driven work. Don't forget to check out Henry's website at henrywong.co and grab a copy of his book on Amazon or other online retailers.

Want to be a guest on Label Free: "To live your best life, live label free."? Send Deanna Kuempel a message on PodMatch, here: https://www.podmatch.com/hostdetailpr...