How exposing flaws in a potential client can generate massive publicity and win new business.
Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage.
3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution. He shares their response, and what happened next to the business.
This a lesson in public relations, crisis management and taking managed risks.
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