152. Listener’s Question - What is a Pop-up Vendor and Why Consider It?
With host retail coach Wendy Batten
Today we are answering a listener’s question about hosting outside vendors for pop-up shows/markets in your retail space. We’ll deep dive into what hosting a pop-up vendor(s) could mean for your shop, why you should consider it, and a few key tips on what works when it comes to hosting these types of events.
In this podcast you will discover:
- The benefits of hosting pop-up vendors are two fold: (1) it is a great attract strategy to get a new audience of people into your shop and (2) it is a great way to nurture your existing customers by giving them something new and exciting.
- Invite vendors who align with your brand, your space, and your customers. (Specific examples are in the episode!)
- Themed pop-up events throughout the year are a great opportunity to invite local makers/artists/community members/brand reps & experts into your shop and increase visibility.
- It is important to have the details (including fee, if applicable) in writing prior to the event. Charging vendors (or not) to pop-up in your shop takes consideration and there are times when it is necessary. Listen in for specifics on that hot topic!
- BONUS IDEA: Hype up your vendor by marketing (FB live, IG live) from THEIR location.
“It’s a wonderful thing to have a vendor in your shop in a different capacity to give your customers something exciting to look forward to.” - Wendy Batten
Listen to the full episode for more details. Let’s work together on new ideas to bring in some new customers to your business and nurture your current ones!
This episode is sponsonsored by:
If you are ready to level up your retail business join the Retailer’s Inner Circle THE go-to for independent shop owners to connect, learn and grow.
Related podcasts we think you’ll like:
Episode 69: Becoming a Destination Shop
Episode 143: How to Plan & Host Successful Events and Promotions in Your Shop
Episode 145: How to Market Promotional Events in Your Shop
Episode 129: Community Attract Strategies with Inner Circle Member Michelle Emmons
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Wendy’s FREE Resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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