“It’s like shipping inception”Are we in a Shipping Inception or are 3PLs and 4PLs really that complicated? Identifying where your customers are is key in choosing the right 3PL solution for warehousing and shipping. “Despite the Amazon narrative, not everyone needs everything in 30 seconds… I think it's critically important for brands to manage customer expectations, meaning if you don't have the infrastructure to do two day delivery, then don't promise to do delivery.” - NimaHaving a 3PL like Whiplash can help smaller businesses scale and keep shipping costs lower.“I really am confident that retail is going to see a rebirth... We're getting a lot more brands asking how can you support these smaller shops, maybe two or three per quarter over the next year?” - RyanAssociated Links:Get connected with Shippo!Check out Whiplash.Listen to our other Step by Step seasonsFind our Future Commerce episodes on our website.Have any questions or comments about the show? Contact us at Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.