Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy, emerging industries and changes in regulation happen often and being able to respond to new opportunities is a skill that marketing leaders need to exercise now more than ever before.

Jennifer Green is lucky to welcome to the CMO series Tammy Mangan, Director of Marketing at Cohen Milstein Sellers & Toll, to explore how legal marketers can recognise and take advantage of opportunities in the market.  

Jennifer and Tammy cover:

• How Tammy came to be in your current role and when was it in her career that she realised how important it was to be aware of and able to take advantage of opportunities as a legal marketer
• Why looking for opportunities and turning them to the benefit of the firm is so key for marketing at a law firm
• What a potential opportunity look like for a firm and what marketers do to be more aware of possible developments
• How marketers be nimble and ready to move quickly enough to make opportunities  matter
• Once the opportunity becomes obvious and the firm has committed to the plan, what the first steps are in making the most of that development
• Advice for marketers looking to see and react to opportunities facing their firm