"Going wide" is the best strategy for a long-term author career, and getting your books onto many platforms as possible opens up possibilities for reaching more readers in more places. One of the biggest potential audiences for books may be right in your pocket. Apple Books comes pre-loaded on all of their devices, which means millions of people worldwide might be tempted to read your work, wherever they are. But first, they have to know you're there. In this episode of Self Publishing Insiders, we explore how to improve the odds and use Apple Books to reach those readers.
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