Dillan interviews Mario Joos (@mariojooss)—the #1 YouTube Retention Director in the world. He's worked with massive creators like MrBeast, Brave Wilderness, Jose Zuniga, and more. They discuss: what retention actually is, how Mario got introduced to the YouTube world, Mario's 5 steps to doing research, why Average View Duration and Click-Thru Rate are useless metrics, the first 3 things Mario notices when watching a video, the differences between big and small creators, huge mistakes newer creators make, and much more.•••Doin' The Thing is a show for creators who want to build their thing better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He tracks his journey of scaling his first company, tells stories from 3500+ coaching sessions, and interviews creators who are way cooler than he is...to help you make better stuff, grow an audience, and make more money online.Want to become a full-time creator with a tribe of others doing the same?Join the Grindstone community:https://www.skool.com/grindstonecreators/about•••Follow Dillan Taylor on the interwebs:Twitter / X | newsletterTheme song by: myboyscoochy