In this episode of Paisa Vaisa, Anupam Gupta plays host to Keval Bhanushali, Co-Founder & CEO of 1 Finance. They delve into Keval's remarkable journey from the inception of his innovative finance firm, 1 Finance. Keval elucidates the issue of misaligned incentives within the financial industry and shares how his firm is striving to realign these incentives for the benefit of customers, manufacturers, and distributors, with a strong emphasis on keeping customers at the forefront. He further delves into India's net credit and net investment landscape and discusses the target audience for his book, "Fintegrity." The conversation also explores the future of individuals in the finance spectrum, the significance of Registered Investment Advisor (RIA) practices, and effective strategies for financial influencers to capture potential customers' attention. Keval argues against the practice of charging based on Assets Under Management (AUM) and advocates for winning consumers through transparency.Get in touch with Keval Bhanushali on Twitter |  LinkedIn  Get in touch with our host Anupam Gupta on social media:Twitter: ( https://twitter.com/b50 )Instagram: ( https://www.instagram.com/b_50/ )Linkedin: (https://www.linkedin.com/in/anupam9gupta/ ) You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.