Does picking a niche and creating your ideal client avatar feel like a struggle? If you answered yes, you’re not alone!If you’re like most, you might worry that if you niche down, you may miss out on potential business.Or maybe, you’ve picked a niche, but you wonder if the ideal client avatar you’ve created is the right one.Chances are, picking a niche and identifying your ideal client avatar can feel like one of the most challenging things you’ve ever done when it comes to building your business. That's why inside of today’s episode, I’m going to demystify the art of niching down and show you how to identify your ideal client avatar so you can amplify your authority, establish more credibility, and grow a bigger community of people eager to work with you — without excluding anyone!BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER:The top two misconceptions about niching down and identifying your ideal client avatarThe four biggest mistakes people make when picking a nicheThree non-traditional ways to pick a niche so you can speak to multiple groups of people at oncePLUS the real reason picking a niche opens you up to more possibilities and more business -Support the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.