Professional Copywriter Franky covers why an About Page is so important and shares her advice to help you fill yours with engaging copy. And before you ask, yes, people will read it!  The episode includes: Why there’s no one-size fits all approach to creating copy. The importance of telling a story. Creative ways to showcase your personality and build a connection with potential clients. Why your About Page needs to be a stepping stone, not a dead end. Why a headshot should be your one non-negotiable Why readability is more important than overall word count. Lots more tips and advice! Get full access to Friends with Business Benefits at friendswithbusinessbenefits.substack.com/subscribe