Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content. 

 

To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.

 

In this episode of the podcast, we talk about: 

• What epistemological method is and applying it to your business
• An intentional repurposing strategy 
• How to use Notion for content management 
• Your role once you shift away from one on one services 
• Finding a balance between your creativity and the algorithm 

…and more!

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.

 

Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.

 

Website: http://explorewhatworks.com

Instagram: http://instagram.com/tara_mcmullin

Facebook: http://facebook.com/taramcmullinco

Twitter: http://twitter.com/taragentile

Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146