It’s easy to start a business. What’s hard is to stay in business! There are a variety of reasons why businesses fail at such a high rate. And of course, nobody takes actions intentionally that will set them back. But that’s exactly what’s happening to most business startups. In the end, their initial actions never gave them a fair chance of survival right from the start. When you first learn about a new business in town, you hear the name, perhaps see their logo, take a look at the products they offer, things like that – right? These are the first things intuitively you would put in place for your new business because they are the things you know and see about a business from an outsider perspective. Yet there is a critical step that should be taken before doing any of these things. It’s missed because people just don’t know. And it’s this most-important first step that, when not taken, leads to many many handmade product businesses closing down. Let’s get into the details of what to do first so your business is set up for success. Be part of the newest Gift Biz Opportunity! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving a rating and review. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here. Thanks for listening! Resources for Growth of Your Handmade Biz 5 Rookie Mistakes Webinar (FREE) Start with Confidence Networking Ninja Content for Makers Inspired! Daily Planner Makers MBA Check out the Merch Shop Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things - it's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like you find the show and build their businesses too. You can do so right here: Rate This Podcast