Episode 96: Authentic Storytelling for First Responders with Dillon Corbet
Hello Smart Firefighting Community!
Welcome to another episode of covering real world innovations via interviews with fire service and technology industry experts that empower YOU to develop your very own Smart Firefighting strategy! This is the 7th episode of our IAFC Technology Council Outreach Mini Series!
Ever wanted to tell your story exactly how it is, but couldn't figure out how?
In this episode:
- Why you shouldn't fake your story
- How to engage with first responders where they are
- Tips and tricks to succeed in public safety
SFF heard from marketing guru Dillon Corbet to learn about his authentic marketing practices for the emergency responder community. Director of both Business Operations and Social Media Services for Rogue Monkey Media, Dillon enjoys finding creative solutions for his clients needs that simultaneously boosts their ROI. Rogue Monkey Media prides themselves in - as the name suggests - influencing out-of-the-box marketing methods that stray away from "what has always been done" to encourage new corporate / organizational behaviors. They offer various services from content creation to virtual production, advertising consulting and even video production utilizing drones.
Connect with Dillon: LinkedIn
Episode Resources:
- The Tale of the Rogue Monkey: the story behind Rogue Monkey Media
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Head to www.smartfirefighting.com to discover how SFF accelerates innovation for emergency responders, to find out when our next event is or review our curated resources!