Getting your initiative to stand out in a sea of competing priorities is no small task, but it can be achieved with a proper understanding of the client’s most urgent business needs. Today, Antonella O’Day joins us once more to share strategies that will help you rise above the noise and assert your solution as a must for the customer. She goes over:Ways to continually assess the priority of your initiative as a deal progresses.Questions to ask your customer that will give you a sense of the standing of your deal among the customer’s other priorities.Maintaining relationships with key individuals in an account to achieve broader buy-in.Remaining on the lookout for red flags indicative of an unvalued solution.Here are some additional resources:Get MEDDICC Certified on Ascender!Achieving a Collective Yes | Ascender CourseAscender’s Best Content on Champions | Ascender ArticleRise Above the Noise | Ascender VideoHandling Competing Initiatives | PodcastVisit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/Subscribe here: https://my.ascender.co/Ascender/PlanComparisonCheck out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.