This episode of the PBL Simplified podcast features David Griffith, a content creator coach and former middle school teacher with over 1.2 million followers on TikTok. In this episode, Griffith discusses the importance of social media for school leaders and offers practical advice on how to use social media effectively to engage with the community.

Key takeaways from the episode:

• School leaders need to be on social media because that's where the attention is. People are spending more and more time on social media, and schools need to be present on these platforms to reach their target audience.
• There is a right and a wrong way to use social media. Simply posting a few pictures and tagging the school is not enough. School leaders need to be intentional about the content they create and how they share it.
• Getting a coach can help school leaders accelerate their social media success. A coach can provide guidance on how to create engaging content, use the right hashtags, and target the right audience.
• School leaders can learn from other school leaders who are doing social media well. Instead of being intimidated by successful social media accounts, school leaders can study what these accounts are doing and try to replicate their strategies.
• Consistency is key for social media success. Posting regularly, even if it's just once a day, is essential for building a following and keeping people engaged.
• School leaders can use their smartphones to create and post content. There are a number of apps and tools available that can help school leaders create professional-looking videos and captions.
• Social media is a powerful tool for storytelling. School leaders can use social media to share the stories of their students, staff, and community. This can help to build relationships and create a positive image for the school.

David Griffith's social media handles:

• TikTok: @davidgriffith07
• YouTube: David Griffith's Music
• Instagram: @davidthedigitalcreator

David Griffith's website and email:

• contentcreatingacademy.com
• david@contentcreatingacademy.com