At 16, Pritika Swarup was planning to go into medicine. Then, on a family trip to Disney World, a modeling scout changed the course of her life. What followed was a whirlwind career walking runways, starring in global campaigns for Fenty Beauty, Ralph Lauren, and Athleta, and building an Instagram following of 1.2 million. But even as her career soared, Pritika stayed focused on school, graduating from Columbia University with a degree in financial economics.

Now, she’s the founder and CEO of Prakti Beauty, a line of Ayurvedic-inspired skincare products grounded in the wellness traditions of her Indian heritage. On this episode of How She Does It, Pritika opens up to Karen Finerman about the pressure to be perfect, what she’s learned from building a business, and how she’s grown into a more collaborative (and less self-critical) leader.

💬 In this episode, we explore:

• Why she ditched traditional to-do lists for something way more effective
• What she hopes to build with her recent signing to CAA
• Her hardest lessons as a first-time founder
• The surprising parallels between fashion and finance
• And yes, her red carpet beauty routine—start to finish!

Resources:

Check out Prakti Beauty: www.praktibeauty.com

Follow Prakti on Instagram: @praktibeauty

Follow Pritika: @pritikaswarup

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