Why “going viral” early might not be best with Sarah Wu.

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Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone.

How to Go Viral, Kill Your Blog, and Start Over

Going viral. It’s the dream for all bloggers, right?

Not exactly.

Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches.

In this episode, Sarah shares:

• Why she decided to document school lunches
• How her blog grew
• Why she decided to start as an anonymous blogger
• How she was featured on Good Morning America, AOL, and Yahoo
• Why you should focus on becoming an expert
• Why smaller goals are important for growing your blog
• Why going viral early might not be the best thing for your blog
• Why it’s important to be yourself

Resources:

• Fed Up with Lunch
• Andy Bellatti
• Trust Me, I’m Lying: Confessions of a Media Manipulator
• Speech is Beautiful
• Follow Sarah on Instagram

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.