Gavin is joined by entrepreneur and digital marketing expert, Ana Raynes, the founder of Simplified Impact, specialists in growth marketing strategies that drive digital traffic and sales. Ana discusses the ways in which you can get your business marketing strategies in order for 2021, the areas in which you should be focussing, and why now is the right time to get moving!Sign Up Here: https://bit.ly/biz-pod  KEY TAKEAWAYSThe companies who have maintained sales during 2020 are the ones who did not panic externally, kept marketing strategies in place, and held on tight. The results may not be growth, but sales do not seem to be down, which is encouraging.The inefficiency of ads are a great foundational place to start when looking at digital marketing. Subsequently, focus upon the websites, examining how people are moving through your online experience. In-person meetings are set to rise in 2021 as we move away from the lockdown situation. Online conferencing will now be a mainstay in certain conditions, but in-person meetings will now be seen as a “perk”.With the rise of messaging and group task-delegation services, such as Slack, email inboxes are becoming more refined, leading to a greater sense of engagement.BEST MOMENTS‘Whatever we were doing before wasn't working' ‘In-person is going to be really important' ‘Anything you're doing on social has gone up!' 'The more action, the more well-received it is, for sure'  VALUABLE RESOURCES The Business Mastermind Podcast Ana Maria Raynes LinkedIn - https://www.linkedin.com/in/anamariaraynes/Simplified Impact - https://simplifiedimpact.com  ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, Team Development & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter       Hosted on Acast. See acast.com/privacy for more information.