Become a go-to expert by narrowing down your focus; with Thomas Gelmi
In this episode, Jim James interviewed Thomas Gelmi, a top B2B business coach with clients like Siemens and the WTO, where he shares how he built his teaching brand and increased his visibility by hiring a German personal branding and marketing firm to build his communication strategies. He also discusses the importance of curating content with Buffer to share third-party content that adds value to his target audience.
Thomas also emphasises the importance of self-reflection and narrowing down your focus to a specific area to establish yourself as a go-to expert and shares how he allied with big brands like Marshall Goldsmith and Forbes Council to expand his reach and build credibility.
Gelmi advises entrepreneurs to look for brands that are aligned with their branding and serve the same target group, have more reach, and are stronger and well-established in the market. By associating with a well-known industry name, entrepreneurs can leverage their visibility and credibility.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants
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