The $100 PumpkinBrian believes that no matter if there's an economic downturn, people will always make room for food and beverage in their budget, “People don't want to come down on food and bev, they'll forgo other things.”Smaller stores like Erewhon might not face challenges in the downturn due to the loyalty of those going after food and bev, but Whole Foods which is not up-market, might take a hit with downturn challenges“The businesses that go all-in on investing in the right things right now instead of pulling back are actually going to do even better.” -BrianWhat we’re seeing is the echo chamber doing exactly what it’s good at, which is creating a narrative around something that is just a venture-backed industry problem.Associated Links:How to Market in a DownturnInsiders #104: The eCom Brain DrainDownload VISIONS 2022 NOW!Subscribe to Insiders and Senses to read more of our hot takes!Listen to our other episodes of Future CommerceCheck out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.