Today I have the pleasure of interviewing the king of online content, Ross Winn. Ross is the founder of https://www.podcastinsights.com/ (Podcasts Insights), the largest podcast education website with over 1M page views per month. When he’s not hosting his show, Podcasting Simplified, he also helps run an equine-therapy non-profit that serves first responders and veterans.  I’m excited to dive right in and grab some awesome nuggets from Ross all around building a winning blog or any asset platform.  Things you will learn in this episode: [00:01 - 04:03] Opening Segment I introduce today’s guest, Ross Winn Founder of Podcast Insights  Non-profit  Host of Podcasting Simplified Announcements  Ross gives us some background  Became an entrepreneur even during high school  Went to school for Business Marketing Taking over SEO and Email Marketing for a nation-wide franchise [04:04 - 11:00] Blogging for the Win Ross gives advice to people trying to find their path  Be willing to work for free to build experience and credibility  Learning over Earning  How Ross transitioned from working for a company to working for himself  Started with a Mastermind for Business Owners  Pushed to create a podcast critiquing ads  Became a podcast about making podcasts Already had the base with the blog when he was laid off Ross talks about making his blog a long term project Blessing in disguise  [11:01 - 17:45] The Best Practices of a Successful Blog  Ross shares about resources and ideas for blog posts  Using Ahrefs  Shooting for over 1,000 words  Cover the topic completely  The factors in blogs that perform well  Adding synonyms and keywords  Looking at competing articles  Ross talks about promotional materials  Other best tools and practices  Growing your email list  Aligning opt-ins to the category  Ross’s insights on written content  Thoughts on release schedule  [17:46 - 23:15] Closing Segment Who you know or What you know?  A little bit of both  Learn then connect  Where have your relationships led you today? Example of getting tickets traffic and conversion  How can we support you?  Links below  The RaNdoM RoUnd Alternative profession?  An hour with anyone?  How do you consume content? Favorite podcast?  Morning routine?  Something you’re not good at? Go to pump up song?  How can we connect with you? Links below  Final words  Tweetable Quotes:  “You might not want to do this for a long time, but just be willing to do work for free to get those first clients and get testimonials from people to show that you do good work.” - Ross Winn  “To get started I think it was more about what I knew and could research, but as I grew I really think that who I knew and the relationships I made were really what took me to the next level.” - Ross Winn  Resources Mentioned:  https://podcasts.apple.com/us/podcast/podcasting-simplified/id1337151390 (Podcasting Simplified) https://ahrefs.com/ (Ahrefs SEO Tool) https://www.buzzsprout.com/?gclid=Cj0KCQjwlvT8BRDeARIsAACRFiU5xCkFACjjqNWYiYzMnsAHRYyBt0wV46ZhyOMHqm_9aK2rFd5FhM8aAlVVEALw_wcB (Buzzsprout ) https://podcasts.apple.com/us/podcast/the-authority-hacker-podcast/id1073349789 (The Authority Hacker ) You can connect with Ross on https://twitter.com/paidinsights?lang=en (Twitter) or email ross@paidinsights.com. Visit https://www.podcastinsights.com/ (www.podcastinsights.com/) to learn more about how to grow and monetize your platform. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world class people.  Jump on overCheck out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices