In Ad Infinitum Season 3, Episode 3 - "Sonic Justice," Stew Redwine is joined by legal entrepreneur, founder of 1-800-NOCUFFS, and audio ad icon Darren Kavinoky to explore how bold, memorable local radio spots can deliver attention, affinity, and action in a sea of sameness from many Brand (bland) advertisers.
We can all recite the jingles and often preposterous intonations and taglines of local radio advertisers. They are founders and small business owners like Darren who have to lay it all on the line to make their audio ads work. If things don't work out, they're letting people go and possibly going out of business. So they play to win.
You'll find out how Darren won big time in audio in this episode and get some GREAT advice to running a small business that goes way beyond how to make unforgettable audio ads that call people to action.
From humble beginnings and business-card ads in Russian newspapers to building one of California’s most recognized legal brands through the airwaves, Darren’s story is a crash course in founder-led audio success. Together, he and Stew break down why playing it safe is the real risk, how to build trust with sonic branding, and the five-pillar mindset that helped Darren grow from solo practitioner to multimillion-dollar firm.
You’ll hear:
⚖️ How 1-800-NO-CUFFS became a household name
🎙️ The formula behind his unforgettable radio spots
🔊 Why audio ad success is all about playing offense
💡 And, how Darren dialed in his audio campaigns to convey empathy, ethos, and expertise—in just 15 seconds
This one’s for the audio rebels, the founder-CEOs, and every CAO ready to trade boring for bold and reap the rewards.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.