Kelley Knott is the Co-founder and VP of Marketing for the healthcare marketing agency, Intrepy. She is a highly experienced physician liaison and has a background in consulting for medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of its kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices. For physicians just starting out in practice, we talk about how to best utilize your time when meeting referring physicians, as at the start, you will be your own liaison. We discuss how best to guide your physician liaisons in order to increase your referrals, what metrics can be used to find out how successful your program is and provide incentives. She can be found at KelleyKnott.com and Intrepy.com And she is very active on both Linkedin and Twitter at KDKnott and @KelleyKnott This medical podcast is your physician mentor to fill the gaps in your medical education. We cover physician soft skills, charting, interpersonal skills, doctor finance, doctor mental health, medical decisions, physician parenting, physician executive skills, navigating your doctor career, and medical professional development. This is critical CME for physicians, but without the credits (yet). A proud founding member of the Doctor Podcast Network!Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.