We sit down with Dr. Noc (Morgan McSweeney, PhD), a social media influencer and expert in pharmaceutical sciences. We dive deep into how misinformation spreads on social media and the challenges scientists face when debunking it. Dr. Noc shares his insights on tackling myths around Big Pharma, drug pricing, and supplements, all while blending humor with education on platforms like TikTok. The conversation also touches on the balance between providing accurate science communication and the frustrations of dealing with online backlash. Join us for an engaging discussion on the power of science communication in an era of misinformation.Takeaways:Misinformation on social media spreads fast, and debunking it requires both patience and creative science communication.Pharmaceutical companies play a crucial role in drug development, but pharmacy benefit managers (PBMs) also contribute to high drug prices and often go unnoticed.Supplements are heavily promoted on social media, often with misleading claims; most people don’t need them, and they are mostly just expensive urine.Science communicators face challenges on platforms like TikTok, where algorithms isolate videos, and context is often lost.Connecting with people emotionally can be as important as providing evidence when communicating science and health information.—Want to Learn About Dr. Noc (Morgan McSweeney, PhD):TikTok / Instagram / Facebook / Youtube: @dr.noc—To Get Tickets to Wife & Death: You can visit Glaucomflecken.com/live We want to hear YOUR stories (and medical puns)! Shoot us an email and say hi! knockknockhi@human-content.comCan’t get enough of us? Shucks. You can support the show on Patreon for early episode access, exclusive bonus shows, livestream hangouts, and much more! – http://www.patreon.com/glaucomflecken Also, be sure to check out the newsletter: https://glaucomflecken.com/glauc-to-me/If you are interested in buying a book from one of our guests, check them all out here: https://www.amazon.com/shop/dr.glaucomfleckenIf you like the scrubs I'm wearing, here's a link and discount code to get some Jaanuu Scrubslink: https://bit.ly/4cAvXbscode: DRG20 for 20% off first-time purchases**This code works on full-price items only excluding embroidery! If you want more information on models I use:Anatomy Warehouse provides for the best, crafting custom anatomical products, medical simulation kits and presentation models that create a lasting educational impact.  For more information go to Anatomy Warehouse DOT com. Link:  Anatomy Warehouse Plus for 15% off use code: Glaucomflecken15--A friendly reminder from the G’s and Tarsus: If you want to learn more about Demodex Blepharitis, making an appointment with your eye doctor for an eyelid exam can help you know for sure. Visit http://www.EyelidCheck.com for more information. Today’s episode is brought to you by DAX Copilot from Microsoft. DAX Copilot is your AI assistant for automating clinical documentation and workflows helping you be more efficient and reduce the administrative burdens that cause us to feel overwhelmed and burnt out.To learn more about how DAX Copilot can help improve healthcare experiences for both you and your patients visit aka.ms/knockknockhi.Produced by Human Content Learn more about your ad choices. Visit megaphone.fm/adchoices