PNR 53: Facebook Continues To Mess with Your Content

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

EpisodeNov 17, 201454m

PNR 53: Facebook Continues To Mess with Your Content

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

EpisodeNov 17, 201454m

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes. That's right...get ready for all your Facebook promotional content to go bye bye. In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar. Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade.

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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

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