Chelsea Riggs, CEO of AMIKA, joins the podcast to share her journey from founding team member to CEO and how the standout brand is reimagining haircare. You probably wouldn’t guess Chelsea found this job on Craigslist 13 years ago having no idea where it would take her. Today AMIKA continues to grow and dominate the haircare industry as a leading brand. The brand started out creating innovative tools and has expanded into hair care products with a thriving ecommerce business becoming a top 5 brand in Sephora. Amika has refocused to a purpose-driven ethos centered on a future in which beauty contributes to a world in which people and the planet prosper. 

Chelsea also shares:

• The power of branding and how their iconic, bold packaging led to double the revenue
• Strategy for expanding into new products and categories
• Growth and marketing tactics including what’s working now in ecommerce

You'll also hear Chelsea's advice to her younger self and what's next for Amika.

Be sure to check out Amika at www.loveamika.com and on Instagram @Amika

We hope you enjoy this episode and gain valuable insights into Chelsea Rigg's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.

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This episode is sponsored by Iterable.

Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. 

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