Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls

Sounds Profitable

EpisodeJan 11, 20244m

Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls

Sounds Profitable

EpisodeJan 11, 20244m

Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan BarlettaAmbassador Ads are going away.The Untapped Potential of Audio in Retail Media Networks by Joshua YamuderIf music marketing is a gateway to culture, brands must navigate carefully, execs say…as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate, and if you’re interested in more coverage of marketers seeking authenticity in their campaigns: check out Digiday’s piece on brands shifting their approach to influencers.

Top comments

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

www.spreaker.com/show/sounds-profitable_2

Switch to the Fountain App

Open in Fountain