Customer Obession: How Simplending Financial Became a Success with Janine Cascio
In this inspiring episode of Uncontested Investing, we’re joined by Janine Cascio, CEO of Simplending Financial, a trailblazer in private lending and an advocate for women in finance. Janine shares her journey from studying accounting to leading a nationwide lending company, emphasizing the importance of mentorship, mindset, and building a strong company culture. She discusses Simplending’s growth strategy, the value of networking and education in real estate, and her passion for helping others achieve financial success.
Whether you’re a real estate investor or an aspiring entrepreneur, this episode is packed with actionable insights and inspiration.
Key Talking Points of the Episode
00:00 Introduction
01:04 How Janine’s love for math led her to real estate
02:19 Balancing company health with employee growth at Simplending Financial
03:30 Janine’s leadership philosophy: “Always a student, always learning”
04:24 The challenges of building the Simplending Financial team
05:31 How Simplending uses local events and partnerships to grow its Houston presence
08:21 Mindset practices for team success
09:13 How Simplending Financial is leveraging content for marketing
10:25 Handling challenges in a competitive market with a focus on mindset and resilience
11:33 How to develop a strong mindset for success
13:01 Focusing on customer obsession to build trust and credibility
15:27 The value of support in building your confidence as an entrepreneur
17:11 How mentors have helped Janine grow as a professional
19:04 Networking and trade shows: Building connections and showing up consistently
20:53 She Thinks, She Believes, She Acts, She Receives
22:11 The future of Simplending Financial
23:57 What Janine is passionate about outside of business
24:34 How to get in touch with Janine
Quotables
“Always a student, always learning—there’s no finish line when it comes to growth.”
“Networking isn’t just about meeting people; it’s about showing up consistently and building relationships over time.”
“Mindset is 95% of success—if you master that, everything else falls into place.”
Links
Simplending Financial
https://simplendingfinancial.com
Janine Cascio
https://www.linkedin.com/in/janine-cascio-33181869/
RCN Capital
https://www.rcncapital.com/podcast
https://www.instagram.com/rcn_capital/
REI INK