Very few agencies or in-house teams spend much time creating a campaign methodology or creating a campaign team to drive campaign results. But Square 2 does, so we know how to generate results with our campaign execution. You need a very specific methodology and framework but more importantly, you need a set of people who have deep and expansive experience planning, building, running, analyzing, and optimizing ongoing campaigns for success. People also have the wrong timing around expectations for campaign results. It’s 30 days, but the performance data shifts month over month as the campaign optimization focus also changes from early indicators like visitors to leads and conversions. Knowing how to plan out ongoing campaign execution that spans months is key.

What we’ll cover in the show –

• How to teach your team campaign methodology


• We’ll show you the Square 2 Campaign Methodology


• What results to expect during each stage of the campaign


• What investment levels are commensurate with expectations


• What optimization cycles are and how to use them to generate better results