Matt Pierce has been a tech guy for his entire 17 year career. Coming out of grad school, he started out in healthcare tech for a decade or so. Eventually, he started down the path of being an entrepreneur. He is married with 3 daughters - 2 in third grade and one that is a 2 year old. He mentioned the entrepreneurial dilemma of picking 3 of the 5 life choices - family, business, sleep, exercise and friendships - and notes that his three are family, business, and sleep.After spending nights and weekends burning the midnight oil on a healthcare tech solution, Matt sat down with a prospective client and did the best pitch ever. The client's feedback was that it didn't solve her real problem which was turnover, which boiled down to money. After chatting with the client and a mentor, Matt uncovered the best potential solution to financial stress - on demand pay.This is the creation story of Immediate.SponsorsPropelAuthSpeakeasyQA WolfSnapTradeLinksWebsite: http://joinimmediate.com/codestoryLinkedIn: https://www.linkedin.com/in/piercmb/Our Sponsors:* Check out Incogni: https://incogni.com/codestory* Check out NordProtect: https://nordprotect.com/codestorySupport this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy