046. Kim Garst — Founder Of Boom Social — On How To Use Social Media To Grow Your Business
Kim Garst — Founder Of Boom Social — On How To Use Social Media To Grow Your Business
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Resources Mentioned
* http://www.kimgarst.com/blog
* http://www.ProductiveInsights.com/hire
Books mentioned
* The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness
* The RichLife: Ten Investments for True Wealth
Related / Mentioned Podcast Episodes:
* Episode 021 - Facebook video advertising with Keith Kranc
* Episode 014 - Facebook advertising with Ralph Burns
* Episode 039 - Podcasting for entrepreneurs with John Lee Dumas
Key Points (Timestamps)
* 1:47 - Kim talks about her journey and her business Boom Social
* 4:18 - How does Boom Social convert a twitter follower into a paying customer?
* 4:29 - Kim explains her automated sales funnel strategy
* 5:59 - What are the conversion rates on Twitter?
* 7:40 - "The money and the relationship is in the list"
* 9:10 - 400,000 followers on twitter
* 9:31 - Kim shares her conversion rates on P interest jumpstart guide
* 10:50 - Kim shares her conversion rates overall
* 11:45 - What's the best way to get started with social media and what are the best channels to focus on when starting out?
* 12:44 - It's critical to figure out who your ideal customer is (as this informs your social media strategy)
* 13:49 - The importance of getting clear on what specifically you want from your social media strategy
* 15:05 - You can't manage what you can't measure
* 15:10 - The biggest challenges people face with social media (and how to overcome them)
* 15:49 - What to say on social media
* 17:27 - Kim shares the full title of her book and what it's about
* 18:15 - Useful tools to organize and schedule your social media updates
* 18:50 - A word of caution to the listeners on how to schedule your content (Hint: Think about how evergreen your content is)
* 20:25 - What actions can a listener take if they want to get started with social media today
* 21:35 - Why social media is not about "you" at all. It's about a service based mindset
* 22:37 - The fastest way to build the know like and trust factor
* 23:37 - A follow up discussion on periscope come soon to a pair of headphones near you!
* 24:11 - Books that have impacted Kim (that she'd like to recommend)
Share This Episode
* Click to Tweet
* Share on Facebook
Resources Mentioned
* http://www.kimgarst.com/blog
* http://www.ProductiveInsights.com/hire
Books mentioned
* The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness
* The RichLife: Ten Investments for True Wealth
Related / Mentioned Podcast Episodes:
* Episode 021 - Facebook video advertising with Keith Kranc
* Episode 014 - Facebook advertising with Ralph Burns
* Episode 039 - Podcasting for entrepreneurs with John Lee Dumas
Key Points (Timestamps)
* 1:47 - Kim talks about her journey and her business Boom Social
* 4:18 - How does Boom Social convert a twitter follower into a paying customer?
* 4:29 - Kim explains her automated sales funnel strategy
* 5:59 - What are the conversion rates on Twitter?
* 7:40 - "The money and the relationship is in the list"
* 9:10 - 400,000 followers on twitter
* 9:31 - Kim shares her conversion rates on P interest jumpstart guide
* 10:50 - Kim shares her conversion rates overall
* 11:45 - What's the best way to get started with social media and what are the best channels to focus on when starting out?
* 12:44 - It's critical to figure out who your ideal customer is (as this informs your social media strategy)
* 13:49 - The importance of getting clear on what specifically you want from your social media strategy
* 15:05 - You can't manage what you can't measure
* 15:10 - The biggest challenges people face with social media (and how to overcome them)
* 15:49 - What to say on social media
* 17:27 - Kim shares the full title of her book and what it's about
* 18:15 - Useful tools to organize and schedule your social media updates
* 18:50 - A word of caution to the listeners on how to schedule your content (Hint: Think about how evergreen your content is)
* 20:25 - What actions can a listener take if they want to get started with social media today
* 21:35 - Why social media is not about "you" at all. It's about a service based mindset
* 22:37 - The fastest way to build the know like and trust factor
* 23:37 - A follow up discussion on periscope come soon to a pair of headphones near you!
* 24:11 - Books that have impacted Kim (that she'd like to recommend)
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