“You are a lot more fortunate than everybody in the cemetery.” - Joe De SenaToday’s featured New York Times bestselling author is a father, husband, entrepreneur, ultra-endurance addict, and the Founder and CEO of Spartan Race, Joe De Sena. Joe and I had a fun chat about his books, his unconventional method of writing books, the importance of aligning actions with a higher purpose, and more!!! Key Things You’ll Learn:What helped Joe to develop his resilient mindsetThree important lessons he has learned from hosting his podcastThe importance of understanding your WhyHow the brain is wired to avoid discomfort Joe’s Site: https://www.spartan.com/Joe’s Email: joe@spartan.comJoe’s Books: https://www.amazon.com/stores/author/B00I12B4UO/allbooks?ingress=0&visitId=30c0d53e-297e-4004-88a3-945cc3e185a8&store_ref=ap_rdr&ref_=ap_rdrJoe’s Podcast, “The Hard Way w/ Joe De Sena”: https://podcasts.apple.com/us/podcast/the-hard-way-w-joe-de-sena/id952870930 The opening track is titled "Money Trees" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmon You Might Also Like… 271 – “Thirst of the Heart” with Udo Erasmus (@UdosOfficial): https://www.goingnorthpodcast.com/271-thirst-of-the-heart-with-udo-erasmus-udosofficial/ 245 – “Your Epic Life Blueprint” with Rock Thomas (@rockthomas): https://www.goingnorthpodcast.com/245-your-epic-life-blueprint-with-rock-thomas-rockthomas/ Ep. 314 – “Get Out the Door” with David Hollingsworth, MBA (@holliworks): https://www.goingnorthpodcast.com/ep-314-get-out-the-door-with-david-hollingsworth-mba-holliworks/ 237 – “The Gift of Struggle” with Bobby Herrera (@BobbyHerreraPG): https://www.goingnorthpodcast.com/237-the-gift-of-struggle-with-bobby-herrera-bobbyherrerapg/ 288.5 (Host 2 Host Bonus) – “Choose the Right Mountain; Climb Faster!” with David Wood (@_playforreal): https://www.goingnorthpodcast.com/DavidWood2/ #Bonus Ep. – “Structure Creates Freedom” with Brad A. Milford (@BAMilford): https://www.goingnorthpodcast.com/bonus-ep-structure-creates-freedom-with-brad-a-milford-bamilford/ Ep. 707 – “Leadership Insights From a Former FBI Master Spy Recruiter” with Robin Dreeke (@rdreeke): https://www.goingnorthpodcast.com/ep-707-leadership-insights-from-a-former-fbi-master-spy-recruiter-with-robin-dreeke-rdreeke/ Ep. 587 – “Cadence” with Leanne Spencer: https://www.goingnorthpodcast.com/ep-587-cadence-with-leanne-spencer/ Ep. 424 – “Thoughtfully Fit” with Darcy Luoma (@DarcyLuoma): https://www.goingnorthpodcast.com/ep-424-thoughtfully-fit-with-darcy-luoma-darcyluoma/ 20 - "You Probably Won't Die" with Chris Aitken (@cfcatonsville): https://www.goingnorthpodcast.com/20-you-probably-wont-die-with-chris-aitken-cfcatonsville/ Ep. 621 – “F*cked To Focused” with Donnie Boivin (@DonnieBoivin): https://www.goingnorthpodcast.com/ep-621-fcked-to-focused-with-donnie-boivin-donnieboivin/ #Bonus Ep. – “Superbold” with Fred Joyal (@fredjoyal): https://www.goingnorthpodcast.com/bonus-ep-superbold-with-fred-joyal-fredjoyal/ 219 – “Genuine Progress Through Underdog Empowerment” with Zachary Babcock (@zacharyjbabcock): https://www.goingnorthpodcast.com/219-genuine-progress-through-underdog-empowerment-with-zachary-babcock-zacharyjbabcock/ Ep. 747 – The Grief and Happiness Handbook with Emily Thiroux Threatt (@ThreattEmily): https://www.goingnorthpodcast.com/ep-747-the-grief-and-happiness-handbook-with-emily-thiroux-threatt-threattemily/ 164 - "Escape Average, Go for the Big" with Michael Botts: https://www.goingnorthpodcast.com/164-escape-average-go-for-the-big-with-michael-botts/