Who doesn’t like to talk about Twitter and Tweets? Word of mouth (or tweet) is the secret sauce of its success. But has it ever been successful? And if it hasn’t, how do you gauge the impact of Elon Musk’s shock therapy over the past two years? Journalist Kurt Wagner joins to share his deep dive profile of the tortured history of Twitter.For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.comYou can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/More on Will Page at: https://pivotaleconomics.com(Times below correspond to the episode without considering any inserted advertisements.)This episode of Bubble Trouble features a conversation with Bloomberg journalist Kurt Wagner, author of 'Battle for the Bird,' a book about Twitter's tumultuous history and evolution, particularly under Elon Musk's ownership. The hosts, independent analyst Richard Kramer and economist Will Page, delve into Twitter’s origins, its struggle to monetize effectively compared to giants like Meta, and the significant influence of Jack Dorsey’s leadership style on the platform's direction. They discuss the platform's missed opportunities, such as Vine and Periscope, and how it became a place where 'good ideas go to die.' The discussion also covers Musk's takeover, his attempts to transform Twitter into 'X', and the challenges of balancing free speech with the need for content moderation and advertiser appeal. Wagner shares insights on the potential future of 'X', the impact of Musk's leadership on the platform's advertising and user engagement, and the skepticism surrounding the 'everything app' concept Musk envisions.00:00 Introduction01:02 Part One01:02 Deep Dive with Kurt Wagner: The Story of Twitter02:36 The Origins and Evolution of Twitter06:20 Twitter's User Base and Business Model Explored09:10 The Challenges of Twitter's Business Model14:10 Board Dynamics and Google's Influence on Twitter18:03 Extravagant Spending and Corporate Culture at Twitter21:13 Reflections on Twitter's Stock Performance23:47 The Almost Disney-Twitter Deal: A Glimpse into Corporate Negotiations24:29 Twitter's Quest for a Savior and Its Struggle for Independence25:53 Missed Opportunities: The Story of Vine and Periscope27:27 Part Two27:27 Transition to Part Two: The Elon Musk Era at Twitter27:49 The Challenges of Rebranding Twitter to X and Musk's Controversial Leadership28:32 The Impact of Elon Musk's Actions on Twitter's Ad Revenue and Brand Safety36:52 The Struggle with Bots and Spam: Has It Gotten Worse?40:06 Free Speech Under Musk: A Double-Edged Sword44:26 The Everything App Ambition: A Skeptical View46:33 Closing Thoughts and Acknowledgements47:01 Credits Hosted on Acast. See acast.com/privacy for more information.