While Leadership Next enjoys an extended Fourth of July holiday, check out this episode of Fortune's Brainstorm podcast - a weekly podcast which examines how tech is reshaping our world. Like what you hear? Subscribe here!
In this episode, which originally aired in May, hosts Michal Lev-Ram and Brian O'Keefe look at Silicon Valley's efforts to perfect a delicious meat alternative. There are more plant-based meats on the market than ever before. But startups are increasingly using other methods to develop alternative proteins too - and investors are flocking to support their efforts.
Today's Brainstorm podcast is all about these alternative meats: the case for developing them, how Silicon Valley is embracing the challenge, who is most interested in backing these companies and - perhaps most importantly - how do they taste?
Fortune senior writer Beth Kowitt wrote her first big feature on the industry in 2017 and has been following it closely ever since. She gives Brian O'Keefe and Michal Lev-Ram an industry overview.
Kowitt also interviews Lisa Dyson, the founder and CEO of Air Protein. A young company that - yes - aims to make alternative protein from the elements found in air.
Finally, hear from Sharyn Murray of The Good Food Institute. She has a slew of data about who is investing in this industry and where the money's going - plus an interesting argument that the government should be playing a larger role in encouraging the adoption of meatless meat.